International Business Essay Example | Topics and Well Written Essays - 3000 words - 22

International Business - Essay Example Operating under three main segments -- Automobiles, Motorcycles, and Financial Services, the company well-known three brands -- BMW, MINI and Rolls-Royce, goes with the popularity of company. Its BMW automobile range encompasses the 1 Series, Series 3, the 5 Series, and 7 Series, the sports utility vehicles, X3, X5, and X6 and M models, such as M3, M5, and M6. It makes available to customer cars under MINI brand and motorcycles under the BMW brand. The Rolls-Royce brands include three luxury cars, Phantom, Coupe and Ghost. With continued production assembly, services and sales subsidiaries made throughout the world, (Reuters, 2010a), BWM is undeniably a global company that can be affected by globalization. One of best proofs of a company’s attainment of its long-term health is the behaviour of its stock price in the stock market as the same could indicate achievement of wealth maximization objective (Bernstein, 1993; Brigham and Houston, 2002). This paper seeks to examine how the BMW may have benefited from the actual and potential impacts of globalization on the company by analysing the possible strategies that the company has employed. This will also evaluate the possible strategies of going forward which the company might use to response to the impacts of globalization that would be identified. The paper will discuss first the different models to understand the company’s strategies. The models include the PEST, Five-Forces and SWOT and determine whether the same are applied by BMW in its choice of strategies. The paper will end-up evaluating the present strategies used by the company and recommend what should be done by company in relation with models describe. The analysis will include using available information for BMW from its 2010 Annual Report and its websites. This paper has chosen BMW as this researcher finds interesting to see how car manufacturers could really